Gotemba Premium Outlets
Good to know before you go
- Hours
- 10:00–20:00 (Mar–Nov), 10:00–19:00 (Dec–Feb); closed one day per year in late Feb
- Admission
- Free
- Time needed
- 3–5 hours
- Best time to go
- Winter mornings between 10:00 and 12:00, when dry weather provides the clearest visibility of Mount Fuji and crowds are lighter
Hours can change on holidays — check the official site before travelling.
About
Gotemba Premium Outlets is Japan's flagship discount shopping destination, boasting over 290 stores ranging from luxury fashion to Japanese streetwear. What sets this sprawling outdoor mall apart is its breathtaking, direct views of Mount Fuji on clear days. Visitors can expect a premium open-air shopping experience with extensive tax-free options, diverse dining pavilions, and excellent discounts on major international and domestic brands.
Details from local sources
- The complex occupies the 422,200-square-meter grounds of the former Odakyu Gotemba Family Land amusement park, whose Ferris wheel remained in service until August 31, 2015. [source]
- The grounds are split into three separate sections—West Zone, East Zone, and Hill Side—linked across deep ravines by the Yume no Oohashi and Kibo no Hashi pedestrian bridges. [source]
- A free internal circulating shuttle bus runs every 30 minutes between the West Zone and Hill Side bus stops to help shoppers avoid walking steep elevation changes. [source]
- A complimentary shuttle bus operates at 15-minute intervals between Platform 2 at JR Gotemba Station Hakone Otome Exit and the mall West Zone terminal. [source]
- All 7,000 on-site parking spaces distributed across multi-story garages and surface lots are completely free to use. [source]
- The facility closes completely on one day each year in late February, during which connecting shuttle and express buses are suspended. [source]
Insider Tip
Take the direct highway bus from Shinjuku Station, and book your seats in advance to secure a hassle-free, round-trip journey.
Frequently asked
How do you get to Gotemba Premium Outlets from Tokyo by public transit?
Direct highway buses run daily from major hubs like Shinjuku, Tokyo, and Shinagawa stations in approximately 90 to 110 minutes. Alternatively, passengers take the JR Tokaido Line or Romancecar to JR Gotemba Station, then board the complimentary 15-minute shuttle bus from the Hakone Otome Exit.
How does the free shuttle bus from JR Gotemba Station work?
Free shuttle buses operate every 15 minutes departing from Bus Stop 2 at JR Gotemba Station's Hakone Otome Exit. The trip takes about 15 to 20 minutes, stopping at Tomei-Gotemba IC before terminating at the outlet's West Zone bus terminal. First and last departures align with mall opening hours.
How does dining at the Sawayaka restaurant inside the outlet work?
Sawayaka does not accept advance table reservations. Staff begin distributing numbered wait-list tickets outside the Hill Side restaurant at 9:00 AM, and ticket allocations often fill for the entire day by early afternoon on weekends. Ticket holders can monitor their queue position on their smartphones while shopping across the complex.
Is there an onsen hot spring facility inside the outlet grounds?
The Hill Side area houses Konohana no Yu, a day-use hot spring facility adjacent to Hotel Clad. It features private rental baths, indoor baths, and open-air rotenburo facing Mount Fuji. Day visitors can enter without staying at the hotel, and rental towels are included in the regular admission fee.
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